Whitepapers & Case Studies

These Whitepapers are designed to educate all users
of ad servers, from start-ups to seasoned professionals.


White paper Total Cost of Ownership

The Real Costs of Hosting your own Ad Server

OpenX has calculated all the ‘hidden’ costs of hosting your
own ad server. Understand the full range of costs such as
technical infrastructure, soft-costs such as staff time, and
risks associated with self-hosting…


Download Whitepaper


Demand Side Platforms: How Publishers Can Profit

This white paper explains what DSPs are and how they work
with online ad exchanges like OpenX Market. It reviews what
opportunities they create for both advertisers and publishers
and what publishers in particular can do to profit from them…


Download Whitepaper


Ad Networks vs. Ad Exchanges: How They Stack Up

This whitepaper compares ad networks and ad exchanges from
the perspective of web publishers looking to maximize their
advertising revenue. It outlines the fundamentally different
ways in which ad networks and ad exchanges sell publisher
inventory, highlights the benefits of ad exchanges over ad
networks in terms of driving up publisher revenue, and explains
why an ad exchange is an essential component of every
publishers’ monetization strategy…


Download Whitepaper


Insights and Best Practices for Direct Ad Sales

This whitepaper summarizes the results of over 450 responses
to a survey asking OpenX publishers about their practices,
results and challenges of direct ad selling. The results have
been synthesized into some simple insights into what works, and
what doesn’t work when it comes to direct ad sales…


Download Whitepaper

These Case studies are designed to educate all
users of ad servers, from start-ups to seasoned professionals.


groupon

You Know Groupon — They Chose OpenX Enterprise

Groupon picks OpenX Enterprise to serve ads in their
‘deal of the day’ emails. The payoff? OpenX saves them time
and dramatically streamlines the process of updating
content. Plus, community groups raise over $500,000 while increasing awareness for Groupon locally…


Download Case Study


SAP Adopts OpenX Enterprise

While SAP gets significant traffic to their website, they
found converting that traffic into leads was a challenge.
The solution was simple: they used OpenX Enterprise to
manage their internal promotions. The outcome? Click-through
rates from their pilot program showed 4x higher
click-through rates from paid-search on Google. Read how
they did it…


Download Case Study


The Running Network

Running Network Chooses OpenX Enterprise

The Running Network, a leading sports destination,
struggled to manage their ad business efficiently across
their 23 different sites. But after upgrading to OpenX
Enterprise, they dramatically simplified their ad
trafficking and reporting. Their ad team now has more time
to create custom proposals for big brands like Nike &
Brooks.


Download Case Study


Why AdBean Upgraded to OpenX Enterprise

Ad systems innovator AdBean upgrades to OpenX Enterprise
to accommodate growth. Why OpenX? After calculating the cost
to host their own ad server, AdBean finds OpenX Enterprise
saves them money. They also realize the real-time customer
support enables AdBean to maintain better relationships with
their top clients…


Download Case Study


Why Business Insider Switched to OpenX Enterprise

Toward the end of 2009 Business Insider realized it was
time to evaluate ad-serving technologies that could handle
their growing ad operations needs. They were using the free
“Community” edition and realized that they needed to upgrade
to a fully supported solution…


Download Case Study