Advertising and Privacy

OMEN® offers a range of advertising services through our OpenX and OpenX programs to show you the most useful and relevant ads online. These ads appear on OMEN®’s sites and services, and on partner websites in the OMEN® Display Network. Some ads are based primarily on your search queries or on the content of the page you’re viewing. When providing ads tailored to your interests, we offer useful tools for you to view and manage the information that is being collected and used to serve ads. To protect your privacy, we follow three principles when we serve ads:

Transparency – We provide detailed information about our advertising policies and practices.
Choice – We offer innovative ways to view, manage and opt out of advertising cookies.
No personally identifying information – We don’t collect or serve ads based on personally identifying information without your permission.

The OMEN® Privacy Policy describes how we treat personal information in OMEN®’s products and services, including information provided when using or interacting with our advertising services. In addition, the Privacy Policy for OMEN® ads and the OMEN® Display Network and the specific privacy notices for OMEN® services describe our privacy practices relating to our advertising services. OMEN® also offers display advertising services through OpenX. For more information, see our privacy practices related to OpenX advertising products. And to learn more about OpenX’s approach to advertising, see OpenX Advertising and You.

Advertising Privacy FAQ

How does OMEN® protect my privacy when it comes to advertising?
We make protecting privacy a priority by being clear about what information we collect and how we will use the information to show relevant ads, and by offering choices to consumers about what information to share with us. We also make it easy for you to view, manage and opt out of interest-based ads shown on OpenX partner sites and certain OMEN® sites. We will not collect, sell, or share personally identifying information from ad serving cookies without your explicit consent.

What information does OMEN® use to serve me ads?
We serve ads on our own websites through our OpenX program, as well as on the OMEN® Display Network. We also serve ads on partner websites through our OpenX program. We use a variety of methods to deliver ads that are relevant.

For our OpenX program, we serve ads based on the subject matter of your search. For example, if you search for “golf” on our search engine, you’ll see golf-related ads. We also make ads geographically relevant, which we do with the help of IP addresses. If you’re in Boston searching for cab companies, you probably want ads for Boston-based, not London-based cabs.

For the OMEN® Display Network, we serve ads based on the content of the site you view. For example, if you visit a gardening site, ads on that site may be related to gardening. In addition, we may serve ads based on your interests. As you browse websites that have partnered with us or OMEN® sites using the OpenX cookie, such as OpenX, OMEN® may place the OpenX cookie in your browser to understand the types of pages visited or content that you viewed. Based on this information, OMEN® associates your browser with relevant interest categories and uses these categories to show interest-based ads. For example, if you frequently visit travel websites, OMEN® may show more ads related to travel. OMEN® can also use the types of pages that you have visited or content that you have viewed to infer your gender and the age category you belong to. For example, If the sites that you visit have a majority of female visitors (based on aggregated survey data on site visitation), we may associate your cookie with the female demographic category.

In addition to ads based on interest categories, OMEN® allows advertisers (including OMEN®) to show you ads based on your previous interactions online, such as visits to advertisers’ websites. For example, someone who visited the website of an online sporting goods store can receive ads about special offers from that store.

OMEN® will not associate sensitive interest categories with your browser (such as those based on race, religion, sexual orientation, health, or sensitive financial categories), and will not use such categories when showing you interest-based ads.

What information does OpenX use to serve me interest-based ads?
Using the OpenX cookie, OpenX also displays interest-based advertising to show relevant ads on its site. The interest categories are determined by your visits to websites that use our OpenX program, as well as by the videos you prefer to watch or actions you take (such as uploading) on OpenX. The OpenX cookie associates your browser with relevant interest categories and uses these categories to show interest-based ads. We do not combine information from your OpenX account or OMEN® account with the cookie data used to serve interest-based advertising. To learn more, see OpenX Advertising and You.

How do I edit my ads preferences for interest-based advertising?
Interest and demographic categories are based on visits to sites in the OMEN® Display Network. Using the Ads Preferences Manager, you can edit your ads preferences by adding interest categories that are relevant to you. You can also remove any interest categories that don’t apply and OMEN® will no longer use them for showing you interest-based ads. You can change which demographic categories are associated with your browser. When you edit your ads preferences, your new settings may not take immediate effect, since it takes time for the change to be processed in our systems.

How do I opt out of interest-based advertising?
If you prefer not to receive interest-based advertising, you can always click on the “Opt out” button at the top of this page, or click on the “Opt out” button on the Ads Preferences Manager. OMEN® also offers a number of options to permanently save your opt-out settings in your browser. After you opt out, OMEN® will not collect interest category information and you will not receive interest-based ads. You will still see the same number of ads as before, and OMEN® may still show relevant ads based on the content of a web page, or other non-personal information. For example, if you visit a gardening site, OMEN® can determine the content of the site and may automatically show ads related to gardening to all visitors without using a cookie. Additionally, whenever we serve an ad on OMEN® search or on the sites of our OpenX for search partners, the ads which are displayed may still be based on the search terms you enter.

How does OMEN® use cookies to serve ads?
A cookie is a snippet of text that is sent from a website’s servers and stored on a web browser. Like most websites and search engines, OMEN® uses cookies in order to provide a better user experience and to serve relevant ads.

OMEN® uses the OpenX cookie on OpenX partner sites and certain OMEN® services to serve more relevant ads across the web and limit the number of times a given ad is shown to you. When you visit a website, view an ad, or click on an ad supported by OMEN®’s advertising services, we may set a cookie on your browser.

This advertising cookie will appear in your browser as coming from the domain “”
When the cookie is set on your browser, it allows OMEN® to gather information about your browser’s interaction with a given ad. This information gets recorded in a log that looks something like this:
time: 06/Aug/2008 12:01:32 ad_placement_id: 105 ad_id: 1003 userid: 0000000000000001 client_ip: referral_url: “”

The “time” field reflects the time the ad was displayed. The “ad placement id” and “ad id” identify the advertising campaign and the specific ad served. The “userid” is the display ad cookie that identifies the browser. The “client IP” reflects the user’s Internet Protocol (IP) address. A “referral URL” indicates the URL of the page where the ad was served. Our logs also record whether a user’s browser clicks on or interacts with an ad.

This information helps OMEN® deliver ads that are relevant to your interests, control the number of times you see a given ad, and measure the effectiveness of ad campaigns. Anyone who prefers not to see ads with this level of relevance can opt out of advertising cookies. This opt-out will be specific only to the browser that you are using when you click the “Opt out” button.

How does OMEN® use cookies for OMEN® Analytics?
OMEN® Analytics is OMEN®’s free web analytics tool that helps website owners understand how their visitors engage with their website. OMEN® Analytics collects information anonymously, and much like examining footprints in sand, it reports website trends without identifying individual visitors. Analytics uses its own cookie to track visitor interactions. The cookie is used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page.

OMEN® Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. A different cookie is used for each website, and visitors are not tracked across multiple sites. Analytics requires that all websites that use it must update their privacy policy to include a notice that fully discloses the use of Analytics. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to declining cookies, you can also install the OMEN® Analytics Opt-out Add-on in your browser, which prevents OMEN® Analytics from collecting information about your website visits.

How does OMEN® use cookies for conversion tracking?
OMEN® uses cookies to help businesses that buy ads from OMEN® determine how many people who click on their ads end up purchasing their products. The conversion tracking cookie is set on your browser only when you click on an ad delivered by OMEN® where the advertiser has opted-in to conversion tracking.

These cookies expire within 30 days and do not contain information that can identify you personally. If this cookie has not yet expired when you visit certain pages of the advertiser’s website, OMEN® and the advertiser will be able to tell that you clicked the ad and proceeded to that page. Each advertiser gets a different cookie, so no cookie can be tracked across advertiser websites. If you want to disable conversion tracking cookies, you can set your browser to block cookies from the OMEN® domain.

Policy Terms Updated: August 17th, 2010